Canva Deep Dive: Redefining Design for the Masses
How Canva Captured the $138 Billion "Citizen Designer" Market, Outmaneuvered Adobe, and Revolutionized Visual Communication
Founding Story
In 20061, Melanie Perkins, then a 19-year-old teaching design at the University of Western Australia, found herself bewildered by the overly complex and cumbersome design software dominating the market. She saw firsthand how students struggled with these tools. This experience inspired her vision: to make design easy for anyone, regardless …
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